Cardigan, bow tie and branded bag: pets play it luxury and bling-bling
(ETX Daily Up) – Gucci, Prada and Christian Louboutin no longer dress men and women, they also cater to pets. And this is a real success! Clothing for our four-legged friends is evolving so fast that the biggest luxury houses are adopting them to present more crazy and elegant looks than ever.
Are pets becoming fashion icons? Some will say that this phenomenon is not new, but until then it was limited to star dogs and petfluenceurs of these animals that were hits on social networks. That’s the situation of Doug The Pug from Nashville, who has 3.7 million followers on Instagram — almost as many as Lena Situations — who are as cute as they are stylish. Now, luxury houses are trying to create complete collections for dogs, and it’s clear that they can now assert themselves in more stylish looks than ever.
The dog wears Prada
Nothing is too good for man’s best friend, and luxury homes understand this well. There are now countless companies offering a full line of luxury pet supplies, sometimes at delicious, often exorbitant prices. The most surprising thing is to see that these creations are perfectly adapted to modern trends. Fleeces, crochet, tartan, and other ugly Christmas sweaters are a panoply that pets decorate to their liking — or not.
The house of Gucci, which presented an entire collection for dogs and cats in 2022, proves this. And it’s not just a few objects scattered here and there, but clothes, accessories and other household items. A mohair hat for 350 euros, a coat for 710 euros, a bowl for 1400 euros, a set of travel bowls for 3400 euros, even a basket for 6500 euros… You don’t count when you love. There is no doubt that many owners – or adoptive parents – will not hesitate to match the cost of these beautiful balls of fur to have fun.
Prada, Fendi, Louis Vuitton, Ralph Lauren, Miu Miu, Barbour, Tiffany & Co., Celine and even Christian Louboutin are among the big houses that offer permanent collections for pets, specifically dogs. new goals of fashion. And this phenomenon has gone even further in recent months with similar products being offered for men, women or children.
Ahead of trends
Today, pet clothing and accessories are not what we used to know them in the past. They are directly inspired by the menswear and womenswear paraded by the same luxury houses every year during Fashion Week. Proof of this is that Pitti Uomo, which launched the men’s fashion week in Italy for the first time, offered a place entirely dedicated to clothing and accessories for hairballs, Pittipets. It’s no surprise to see models parading around in totally matching looks accompanied by these loyal companions long ago.
Just go to the e-stores of the biggest luxury houses to see the clothes on offer for dogs and cats inspired directly from the catwalks. We see the iconic flag sweater and quilted jacket at Ralph Lauren, the hooded nylon down jacket at Prada “inspired by models from the men’s and women’s collections,” and the Monogram canvas dog bag, billed as “a revised version of a classic.” Louis Vuitton” or a belt directly inspired by Christian Louboutin’s famous shoes. Enough to build a real dressing room in the image of your dog.
The already well-established phenomenon has not finished swelling, according to figures published by The Guardian. The British press reports that the global pet clothing market is expected to reach $7 billion by 2032, with an annual growth rate of 5%. A good vein for brands that have found a new way to diversify.
