▷ When is the best time to post on social media in 2023?
Today, approximately 4.70 billion people have access to social networks, which explains the choice of brands to optimize their social media strategy. Do you also want to improve your online presence such as Facebook, Instagram, LinkedIn or Twitter? When is the best time to post on social media in 2023?
When will it be published on Facebook in 2023?
Admittedly, Facebook is one of the oldest social networks, but this does not reduce the capabilities of its algorithm, it remains the best in terms of power and accuracy. Therefore, several companies continue to promote themselves there.
But to know when and how often to post on Facebook, you need to know the average life of your posts in advance. They generally have about 14 hours of viewing time. Therefore, consider the type of publication that affects the duration and “timeliness” of impressions. For example, a video can be watched for 20 hours, while a text message is 11 hours shorter.
For Facebook, write 2-3 times a week and 1-2 times a day. It is especially proven that it can be interesting to publish twice a day as long as your page has more than 10,000 subscribers, otherwise there is a risk of a 50% decrease in interaction with your page.
As for tables, the ideal is to publish before the lunch break from 11:00 to 12:00 or in the afternoon from 15:00 to 17:00, because your publications will have a wider reach and therefore perform better.
Traffic is also highest on Facebook Thursday, Friday, Saturday and Sunday. However, consider your target and market: If you’re in BtoB and targeting companies, it’s best to post on weekdays (weekdays) rather than weekends. In BtoC, on the other hand, if you want to reach your target effectively, the weekend is ideal.
When to post on Instagram in 2023?
As with SEO, the most important thing on Instagram is regularity over posting frequency. In order to gain visibility, therefore, you need to know how often to publish your posts over a long period of time.
Although opinions vary widely on how often to post on Instagram, it’s best to post 4-5 times a weekregardless of the type of content: photos, videos, clips, stories…
There is a clear difference between weekends and weekdays compared to Instagram posting times. From Monday to Friday, it is best to post between these times: 8am to 9am and 5pm to 6pm. On the weekend, on the other hand, the use of this social network varies significantly, and this significantly widens the time span with a small difference between Saturday and Sunday. During these two days, you can share from 15:00 to 19:00. Ideal times are later on a Sunday evening, between 10:00 PM and 11:00 PM.
On the other hand, stories do not respect the same frequency. This type of content, ubiquitous on Instagram (and Facebook), should be published on a daily basis, with a few exceptions at the level of the BtoB sector, preferably on weekdays. In addition to not spamming your followers, consider creating original content in addition to your classic publications.
If you post your stories at different times of the day, they will be re-promoted more often, allowing you to increase your reach and reach your goals faster. For example, if you want to post 2 news per day, we recommend posting one in the morning and one in the afternoon.
For better communication:
- Conduct various tests: publish your content at different times and days to analyze the reach of your posts;
- Use a business account to analyze your stats and know exactly when is the best time to post on Instagram;
- Stories perform better than posts on Instagram, so try to include them in your social media strategy.
When should we be posting on Twitter in 2023?
“There is no limit” to the number of tweets on Twitter! This is the only network where there is no concept of limit and sharing multiple times a day is not a problem. Quite the contrary! A tweet has a very short lifespan, so post content several times a day to gain visibility.
So, when is the best time to post on Twitter? Posts from B2B companies have very little reach and interaction on Saturdays and Sundays, so if you work in this field, it’s best not to post on weekends. The time slot between 12:00 PM and 1:00 PM is when engagement levels are highest on Twitter. so it is preferred to tweet all the important information there.
Also consider retweeting your own tweets on different dates and times. Twitter’s algorithm allows you to retweet the same tweet up to 5 times. Select a tweet with a lot of engagements and no mentions.
When to publish on LinkedIn in 2023?
LinkedIn is a professional social network used by more than 870 million people, where you can post content about your personal interests through your personal profile, as well as content specific to your company: products, services, etc., from a dedicated page to businesses. .
Write the average there 3-4 posts per week on Thursday, Friday, Saturday, Sunday. The ideal time to appear on LinkedIn is when professionals, the target group, are online, i.e. before and after work or during their lunch break. Also ship early in the morning, 7am to 9am, during peak hours. So if your post goes viral, it will be visible to everyone online at noon and at the end of the day.
This is all for guidance, but to see what works best for you, experiment for a month or two to see the impact of your posts and determine the best time to post on LinkedIn. You can try publishing to get started 2 publications in the middle of the week and one on the weekend.
Due to its virality, one publication will be visible for an average of 12 hours. It then evolves with the number of reactions (likes and comments) that can extend its life.
However, LinkedIn’s algorithm is very strict, so keep that in mind. For example, he does not like links to other social networks. It also doesn’t like users tagging someone who doesn’t communicate or posts too much.
And on TikTok?
To find out when is the best time to post on TikTok, go here.
To continue
Learn to “Implement a Social Media Strategy” with this module of the “Growing Your Business with Web Marketing” certification course.
