this is life | Next Calendar: big sloth, new beauty
Laziness. More than TikTok, Kim Kardashian and Balenciaga dictate the law of fashion now. Extreme laziness mixed with intelligence and sobriety make Steve Jobs and Dora the Explorer two potential fashion icons. Halfway between normcore and gorpcore, laziness (or borecore) will dominate parties, or rather boredom, year-round. Between pragmatism and survival, back to basics. Here is part 3 of our After the Calendar, 2023 trendbook.
Times have changed. It is no longer heresy to be a fashion journalist and show off a backpack slung over your shoulders with jeans, a T-shirt and sneakers at a private party. We’re not saying it looks good, but (even) the elite get it. Laziness. Sitting too high in your heels, struggling with tights that are too thin to resist the slightest problem, or feeling sloppy in an outfit that’s too tight for a typical day at the office. After three years of the pandemic, why put yourself through this when jeans and a loose T-shirt will do the trick? Welcome to the age of laziness, or the era where laziness takes over fashion trends.
Laziness to dress
There’s no harm in doing yourself a little favor. Consumers are fed up with these thousand and one trends that abound after Netflix releases, just like the mood of TikTok users. Redecorating their wardrobe every week requires energy and budget that they don’t have anymore or want to indulge in frenzied shopping sessions. And hey, even Kendall Jenner, Bella Hadid, Hailey Baldwin and other fashion icons are rocking t-shirts, sweatpants, baggy jeans, hats and sneakers, so why not us? It’s time to go back to basics, basics, basics, with the desire to dress functionally, usefully, soberly, so as not to spend hours in front of the closet and the mirror.
“This return to normcore is synonymous with laziness. It’s not taking the lead and stopping this non-stop race for product. It’s a kind of letting go. We’re anti-gravity and no longer in the culture. Your look, your aspirations. Some people haven’t recovered from prison and the pandemic, they’re taking their jogs and slippers. We see it in Crocs and Birkenstock. These are almost medical, almost technical products. It’s a matter of neglecting comfort and well-being, and it sometimes turns into this look of intellectual laziness, even if it’s very learned,” said Nelly Rodi, trendsetter at Vincent Grégoire explains.
With this laziness, it’s (also) a matter of no longer prioritizing fashion, ignoring trends and focusing only on the essentials. Are we all potential geeks? From Gigi Hadid, who spends her day in jeans and a t-shirt, glasses strapped to her nose, and two fingers, we can believe it if we take a look at the outfits worn by some of the planet’s leading influencers. pull out a sweatshirt with the message… We’re hardly exaggerating. This laziness spread throughout the fashion industry from the late 1990s to the early 2000s, who swore by the look of Steve Jobs and Mark Zuckerberg. Oversized shirts, turtlenecks, fleece shorts, fleece and glasses spread throughout the fashion field. fulfilling the desires of a generation driven by laziness, but not only.
Sobriety as a watchful word
Is fast fashion, which is the focus of circular economy models, also the focus of consumers? It’s hard to say given the weight of Shein, which is estimated to be worth $100 billion in 2022 according to Bloomberg, even if the Chinese company has already lost a third of its value this time around, according to the Financial Times. In short, ephemeral fashion still has a bright future. Still, some reject this addiction to cheap products, even this frenzy surrounding fashion trends. Reason and sobriety now supersede desirability, beauty culture, or what should be. “Some consumers want to stop throwing money out the window with trends. They believe they have too much, we have to do better and less with what we have,” says Vincent Grégoire.
This trend is really anti-fashion, with the desire to keep Kim Kardashian, TikTok, or “Emily in Paris” influencers out of the dressing room. A phenomenon that indicates the need to finally move away from this “fashion schizophrenia” created by social networks, from the recent influence of TV series on fashion. “This return to basics is also inspired by those who no longer want to be victims of fashion and who want to have some independence, who want to pull the strings,” he adds.
Trendsetter explains two profiles: as the name suggests, the “non-consumption” posture that refuses to continue fattening a system that can clothe at least five generations by stopping production altogether. And this time an ‘alternative consumption’ posture that intends to consume, but less and better, that is, useful, functional, aging well, adapting to the times and not too marked to avoid going out of style. In both cases, we are talking about slow fashion, a term that is completely opposite to fast fashion and the concept of fashion trends.
Protect yourself from an uncertain future
In addition to “normcore,” the contraction of “normal” and “hardcore” marks normality, a culture of laziness and sobriety (also) very close to the former, but with an overtly “gorpcore” flavor with an open-air concept. , technical clothing. We’re still in business, but this time it’s a matter of focusing on smart, useful products that protect against an uncertain future, using brands that embrace technology or know-how for urban or rural consumers. , away from the popular planned obsolescence. It’s almost all about survival this time.
“These are down jackets, parachute pants, parkas, backpacks and other technical clothing that consumers will try to get into their daily activities, even if they are not in codes. There is more release, more leeway after arrest. Dress less rigid, less coded. When you bring your work home, you bring your home to work,” says Vincent Grégoire.
This return to basics will be a fashion staple in 2023. But, as always, we will have to deal with its opposite tendency, its exact opposite, the culture of excess. Therefore, it will also be a matter of rubbing shoulders with a new grandeur between illusion and transformism, very theatrical, parallely inspired by zombies and satanic festivals, very ‘freaks’, with a bloodier fashion subverting fashion codes. Laziness and sobriety are directly opposed to trash, whether it’s sexual or morbid. A complete program.
“Better, different, less” has never meant more than in 2022. In a world disrupted by climate change, inflation or the energy crisis, sobriety is essential, in our wardrobes, on our plates on our travels. And that’s not necessarily bad news. Because sobriety can also be chosen, happy and creative. This is how our 2023 trends evoke the love of quitting; the big lazy, the new beautiful; AI perceives itself as an artist; yeast, the rising ingredient or tomorrow without forgetting all our electricity producers Our 23 words we’ll be using in 2023… Find all the trends in the calendar beyond 2023… Happy reading.