How to do without Twitter for media?
Cyril, can the media do without social networks?
I am a journalist…
I have information…
I am talking to my editor about this…
Go ahead coco, go!
And what do I do after I post my information?
Well, I’m tweeting!
I do that every day with this column…
Journalists… Even the media in general is addicted to Twitter.
It is not for nothing that we often think that this is a social network created especially for politicians and the media…
So Cyril, do you want to detox us?
Because of you Nikolay, I think it’s over… Now it remains to attack the rest. In fact, the topic we are interested in today is this: what do I do when I have urgent information and want to share it with those who are interested… and those who are really interested?
Many media outlets in the US are asking this question with one goal: to no longer depend on Twitter…
Especially since this relationship works in a bit of a direction…
A few weeks ago… Elon Musk’s blood… And whoops, Twitter suspended several accounts of American journalists…
On Monday, I told you about the arbitrary decisions of the heads of social networks… Look, it’s the same thing!
That’s why we should bypass Twitter… And others
Example: PUNCH BOWL News.
First, this is a start that covers all the news of the American Congress …
Well, in mid-January, this very young media outlet will be launching a messaging service… to deliver its alerts directly to its readers.
Sound like the notifications we already get on our cell phones?
It’s even simpler…
It will actually be like a good old text message. The old…
And it’s the exact format that changes everything.
Text messages come from your friends… From your family…
In short, from those who know you…
If a news site sends you an sms… then you trust it, you have a special bond…
Another example is the Information site
Founded in 2001, this specialist in new technologies simply launched its social network…
Dedicated network for subscribers.
There are 3 things in particular: a forum to share articles; directory for networking among subscribers… And the ability to send messages between members.
So what exactly is on social networks we all know.
Besides, they are no longer fulfilling their role.
Anyway, that’s what the Chief Information Officer thinks…
They have grown so much…
They are more interested in our attention than our concerns.
And there are so many people that in the end you don’t know who to trust anymore…
These are just small examples… nothing to shake giants like Twitter or Facebook…
But that says something about what happened to the media…
They need to connect directly with their audience…
And for the public, to find themselves in a community of trust…
Is the French media also worried about this topic?
Yes, but experiences are still limited at this stage…
We are going back in time.
In 2016, several French media outlets launched their own bot on Messenger… Messenger, you know, Facebook’s messaging app…
The principle was simple: robots sent us the latest articles published on topics of interest to us…
L’Express and 20 minutes had started this experiment.
The problem is that it still depended on a third party…
In this case, from Facebook…
Media partner, but when it suits him.
A partner who can tell you: ok, thank you, it was a good experience… But it’s over.
Be aware that social media is a tool like any other.
One day useful… One day useless.
So I’m not saying you should leave overnight…
It would make no sense. The media will suffer a great loss.
But move on soon…
Who do I share my information with, how do I share it with them, and how do I interact with my audience?
