Meta has implemented measures to protect players and supporters
These new safety measures aim to encourage fans to be honest and respectful when interacting with their favorite footballers on social media.
Meta starts a security operation
Meta Platforms’ security policy strongly discourages any act of harassment, threats or hate speech. In addition to responding to community reports, in addition to private messages, Meta has programmed algorithms to proactively search for content that may violate security policies across all of its platforms.
Between April and June of this year, the Meta teams responded to more than 17 million hateful posts on Facebook and Instagram; 90% of this content was discovered before it was reported by users.
In response to community feedback across its platforms, Meta has developed new features alongside updates to existing ones to help players and fans stay secure across all of their apps and protect them from abuse. For example, the Hidden Words feature, when enabled, automatically sends private message requests – including replies to Stories – combining offensive words, expressions and emojis to a private folder for Facebook, Instagram and WhatsApp app users. see them.
Choice for public figures
This feature also hides comments containing offensive language in posts. Since Hidden Words launched last year, more than one in five people with more than 10,000 followers have used the feature.
Meta also launched a “Limits” feature aimed at hiding comments and direct message requests from people who don’t follow users of the Meta platforms or who only follow them for a short period of time. The Limits option is particularly useful for public figures who experience spikes in comments and private messages after a football match, for example.
The “Block” function is a fast and effective method of prevention someone to interact with another user. When a user is blocked on Instagram, all other accounts are linked to it
or the user that can be created by the latter is also blocked to further complicate the connection.
The Meta platforms use artificial intelligence to detect the behavior of users who attempt to post potentially offensive comments and warn them that they may violate the security rules of all Meta technologies. Within a week of receiving these alerts, 50% of users edit or delete their comments.
Meta also works closely with World Cup teams, football associations as well as FIFA to help players activate various platform security tools.
Football is a passion that unites communities around the world
Finally, on the occasion of the FIFA World Cup, Meta platform Instagram partnered with influencers from French-speaking Africa to raise awareness of hate speech in their communities and encourage them to use the protection features against offensive messages. Through creative content such as Reels and Stories, influencers Randy Guine, Andréa La Ref, Cheikh footstyle and DUDU also reminded their communities of the importance of living the passion for soccer and the exceptional sporting experience that is the World Cup with joy and good humor. , fair play and positivity regardless of the outcome of matches.
“Football is a passion that unites communities around the world and is not just about the rules of the game, but about respect, etiquette and fair play. By participating in Meta’s #FansUnited campaign, I wanted to raise awareness in my community about the abusive discourse that can sometimes spread on social media during this World Cup, and remind me that football is all about sharing values. , respect and kindness,” said Randy Guine.
Meta is committed to developing tools to protect all communities on its platforms and working closely with the football industry to ensure Facebook, Instagram and WhatsApp remain safe spaces for footballers and supporters.